KEUNGGULAN BERSAING USAHA MIKRO HASIL OLAHAN KOMODITAS PALA PADA HOME INDUSTRI MELALUI INOVASI PRODUK

  • Makhfudi

Abstract

This research was conducted to find out and describe the Competitive Advantages in Small
Firms Home Industry with Pala Product. This research was carried out on home Industry
Mapalus who innovate with processed product innovation of pala.
This research used a qualitative approach to research methodology, and use methods of
snowball method in determining the informant. Informants in this study were three people
associated with the competitive advantage and innovation-based products. The analysis of the
data used is a domain analysis and taxonomy. The results showed indications that competitive
strategy of Porter can be done on a micro scale, efforts in this research is the home industry
Mapalus. This can be evidenced by the results of the research done that companies were able to
adapt the concept of competitive advantage strategy, focus, low cost and differentiation. The
company also has done an innovation based on modulation products, innovation based on size,
innovation based on packaging, innovation based on design, innovation based on development
of complementary material, and innovation based on reduction costumer efforts. These
innovations are based on intuition and impulse from the business owner to be able to create new
products as a competitive company value.

Published
2015-06-22